Snapchat Today, Something Else Tomorrow

Snapchat Today, Something Else Tomorrow

It’s constant. The ceaseless barrage of chatter in the news, on blogs, in our social media feeds, and in our offices center around one thing: we are in the midst of social change. We are told that higher ed faculty must flip the classroom because lectures don’t work anymore. We are told that the jobs for those in college right now don’t even exist yet so we wonder, how do you teach what you don’t know? We are told that we must disrupt our way of doing things if we are to meet the challenges of the Information Age.

Long in the Tooth… Look for Their Long Tail

There’s been a lot of talk the last couple years about the diminishing returns seen from search engine marketing campaigns executed through Google, Bing, and Yahoo. Unfortunately these tales of thousands and even tens-of-thousands of dollars being wasted are all too true. Poor search engine optimization of university websites, as well as those unrelenting complaints…

“Click Here” Should Never Appear on University Websites

All publicly funded institutions in the United States need to conform to accessibility standards for individuals with disability (ADA and Section 508 compliance) so it’s important that content on your website be easily translated for screen reader software.  Users of screen reader software maintain some amazing skills that the rest of us don’t have, and…