10 Resolutions for Marketing to and Recruiting Adult Students

With the new year upon us, it’s time to write and attempt to implement those pesky, but requisite, resolutions. Instead of those boring and likely undoable resolutions about being more organized, eating better, or exercising regularly, I wanted to present a handful of resolutions to help you succeed in the adult student marketplace. Don’t worry…

Defining and Managing the Academic Experience

Each year we complete dozens of studies for clients that address some facet of the academic experience. An amalgam of these studies reveals that students often have a richer definition of the academic experience than do many colleges and universities. For example, traditional-age students use some 18 different variables to define the academic experience, including:…