Pat Weas, The Thorburn Group

Pat Weas Talks Brand on the Podcast Purse Strings

Purse Strings, with Maria Reitan (Principal at TopSail Strategies) is a podcast program focused on marketing to women. In this episode, titled Marketing Trends for 2016, Maria Reitan talks with Pat Weas, COO and Executive Strategy Director for The Thorburn Group. They discuss the future of branding in higher education and the role of agencies like The Thorburn Group.

Deng Thiak Adut Unlimited

No Voice-Overs Required: Showing Student Outcomes as a Journey

There are college recruitment videos showing students in a fun and bright campus, discovering college as a path towards independence and a promising future. At most, they may bring back successful graduates to give a soundbite on how college changed their lives for the better and imply that you as the viewer will equally benefit with the end goal of a great career. Then there’s Western Sydney University (WSU).

Build a Brand to Connect with Adult Students

How does brand affect the adult student? As we referenced in our last issue, adult learners looking for programs from degree completion to graduate programs continue to use search engines to research programs and narrow their consideration set. Does that mean brand messaging goes unnoticed on this prospective audience? Not necessarily, as the “new traditional”…