Over the past few years, a growing number of clients have approached Stamats asking for assistance refreshing and strengthening their brand marketing messages and improving the effectiveness of their student recruitment messaging. These two challenges converge for the types of information and messages used to promote academic programs. Based on scores of competitor reviews, some…
What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality.
The worldwide political changes of 2017 will benefit China by increasing its political and economic influence in Asia and around the world. China’s new dominance and strategic alliances will influence the future of international student mobility.
Top Problems Facing Colleges lists the 16 most daunting challenges. The book challenges how colleges select presidents and trustees, citing better cost management of the most cherished academic sacred cows. The author, Norman Smith, is a college president, president of Emeritus, and former Harvard Dean. Get a copy of Norman Smith’s book today.
No, there is no typo in the headline of this article. I believe that because of the referendum in the UK and the election results in the US, many international students in 2017 will walk away from both countries and consider others, like Australia, Canada, and China for their undergraduate and graduate educations.
In April, New York Governor Andrew Cuomo signed a bill enacting the Excelsior Scholarship program, an initiative that allows New York residents from families earning up to $125,000 per year to attend all CUNY and SUNY colleges tuition free. With over 940,000 families potentially eligible, the program will undoubtedly reshape the competitive landscape for New…
The impact of the UK’s Brexit vote and the results of the 2016 elections in the US have already negatively impacted international applications to many colleges and universities in both countries. Rather than wait until final enrollment numbers are reported in the fall, schools with strategic international recruitment plans should begin now to review and change the way they have recruited international students in the past.
A private, Roman Catholic-affiliated institution, Carroll College has earned a host of regional and national awards for academic program excellence. U.S. News & World Report consistently ranks Carroll as the #1 Regional College in the West and the #2 Regional Best Value College in the West.
When asked to assess an institution’s application trends or conduct a recruitment audit here at Stamats, we take into account as many data points as possible. But there are simply some variables that can’t be accounted for, and this time of year is often a reminder of one of them: the effect of a run in the March Madness tournament.
Do you have trouble sleeping every now and then? If you’re in a leadership position in higher education and can honestly answer that question with a “no,” please call us immediately; we’d like to bottle your secret to a good night’s rest.