The Message Matters: 6 Tips for Better Program Promotion

Over the past few years, a growing number of clients have approached Stamats asking for assistance refreshing and strengthening their brand marketing messages and improving the effectiveness of their student recruitment messaging. These two challenges converge for the types of information and messages used to promote academic programs. Based on scores of competitor reviews, some…

Organizing the Marketing Department: Four Steps for Success

What’s the best structure for a college or university’s marketing department? I’m hearing this question asked with increasing urgency by my peers at all types of institutions. Too often, they’ve inherited an organization chart that was built for a different time in the institution’s history, with position descriptions and reporting relationships that may have made sense for the conditions of 20 or 30 years ago but are no longer a good fit with the current reality.

2018 International Student Communication Plan

The impact of the UK’s Brexit vote and the results of the 2016 elections in the US have already negatively impacted international applications to many colleges and universities in both countries. Rather than wait until final enrollment numbers are reported in the fall, schools with strategic international recruitment plans should begin now to review and change the way they have recruited international students in the past.