Sometimes, the Best Insights Come from Without

When Henry Ford unveiled his Quadricycle on June 4, 1896, it took its place in history as the first automobile he ever designed or drove. It wasn’t long after, in 1903, that the recently incorporated Ford Motor Company released the Model A. Now, 110+ years later, the company Henry Ford built is still going strong—as a family business and as a brand.

Using Personas to Drive an Effective Online Marketing Strategy

Knowing your audience is one of the most fundamentally important things involved in redesigning your institutional website. Every decision you make—from the overall design to the copy’s tone to the functionality of the newsfeed—should be made with their needs in mind. Not long ago, I wrote a QuickTAKES article about crafting an effective web presence.…

Increasing College Enrollment: Back to Basics

Lately, a lot of the conversation in the higher ed world has been centered on the topic of increasing enrollment. After all, what’s an institution of higher learning without the students to teach? Through image and perception studies, a student recruitment assessment, competitive positioning, recruitment planning, and more, you can learn new strategies and set new goals to help you increase…