Hey, psssst. You over there. I’m sitting on some hot data, freshly aggregated and bursting with the potential for robust interpretation. All of this top secret information is in this manila envelope underneath me on this chair. (Side note: do you like how I coordinate the envelope with my ginger fur? Cats naturally have style.) Where did I get all this information about the users on your website? From your website’s Google Analytics (GA). You should really spend more time in there.