Using Instagram and Snapchat for Higher Ed Marketing & Recruitment

By now, it’s clear that good images can stop your viewers in their tracks—newspaper, magazines, and book jacket designers have figured this out for ages. So it isn’t surprising that 140-character tweets and other text-only media have been replaced by Instagram, Pinterest, and Snapchat. However, this is not to say that text doesn’t matter because we’re too lazy to read, only that images have been complementing or even supplanting headlines.