Is Your Content Antisocial?

Is Your Content Antisocial?

Earlier this year, I was working with a client (a mid-sized East Coast university) that had a deep and high wall between its content marketing program and its social media efforts. The content marketing piece, managed by the enrollment division, focused strategically on building awareness and engagement for key majors. Their social media effort, managed by external affairs, focused on pithy “quotes of the day” and photos of students doing whacky things on campus.