Is Your Enrollment Marketing “Creepy Fantastic?”

Is Your Enrollment Marketing “Creepy Fantastic?”

Not so long ago, I was presenting a content marketing plan to a group of enrollment marketing professionals at a struggling law school. As I outlined an approach that included retargeting, geofencing, IP addressing, and a host of other outreach tactics, all designed to get prospects to some really great content, two of the clients looked at each other with mock horror on their faces and commented, “That’s really creepy.” I turned to them and responded, “It’s also fantastic.”